If you started a lemonade stand as a kid, you probably made the sign out of markers and poster board. When you’re a designer’s kid, you get a printed banner advertising all of your specials. (My kids ran a hot chocolate stand in the middle of December; they kept the rolled up banner for years.)
Recently, I took my daughter Coral for a shopping trip. We wanted to check out Birds & Belles Clothing Boutique, a neat little shop in Denver that a friend recommended to us. While we were there, we noticed that the store sold accessories made by local artists. My first thought was “awesome”, immediately followed by “Coral can do that!”
After a brief talk with the shop owner and some follow up samples, she had to come up with a name for her work. All of Coral’s accessories are frilly, so we had the first part of the name down. “Trills” are soft, fluttering sounds, but the word can also be used to mean “true” or “real.” Of course, we had to come up with a logo right after we named it. What other kids get a full brand for their side ventures?
This isn’t the first time I’ve spoiled my kids with a brand either . My eldest daughter and son got branding packages for Christmas last year, including websites and logos. Yeah, I totally spoil my kids.
Oh, and don’t forget to swing by Birds & Belles to check out some of Coral’s accessories!