Well-Branded Web Sites Are Trusted Web Sites

Well-Branded Web Sites Are Trusted Web Sites

Posted by on October 10th, 2008

“Brands are the solution, not the problem.
Brands are how you sort out the cesspool.” — Greg Schmidt, Google CEO*

The internet grows larger every day as more and more businesses and individuals are creating sites with on-line tools and templates. However, these dime-a-dozen template sites will not necessarily bring in the revenues that their owners are hoping for.

With a plethora of information at their fingertips, Web users need a way to quickly identify a site as a trusted source for information, products, and services.

While template driven site building tools may help you get your content on-line, how will potential customers know to trust the information they see on your site? A well-branded image can be just the boost your site needs.

  • If your company has an established brand, adhere to your brand standards on your site – from color, to visuals, to tone of voice in your messaging, be consistent across all on-line and off-line communications.
  • If your company is not well branded, work with a professional branding team to develop an effective and targeted brand image and apply the new brand to your site.
  • Use the internet to your benefit and incorporate on-line interaction to promote your brand. From blogs to social networks or on-line tools that benefit your audience, the internet can be a fantastic way to get your brand in front of your audience.

Remember, effective brands motivate purchases while promoting trust and repeat business through establishing your company as a valued part of your industry.

* https://adage.com/mediaworks/article?article_id=131569


Kandra is influenced in her design by everything from Hubble Space Telescope imagery to the strawberry plants in her garden. Her concepts are known for their characteristic combination of warmth, simplicity and functionality, and for their strong resonance with her clients’ brand and corporate identities.

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