“Brands are the solution, not the problem.
Brands are how you sort out the cesspool.” — Greg Schmidt, Google CEO*
The internet grows larger every day as more and more businesses and individuals are creating sites with on-line tools and templates. However, these dime-a-dozen template sites will not necessarily bring in the revenues that their owners are hoping for.
With a plethora of information at their fingertips, Web users need a way to quickly identify a site as a trusted source for information, products, and services.
While template driven site building tools may help you get your content on-line, how will potential customers know to trust the information they see on your site? A well-branded image can be just the boost your site needs.
- If your company has an established brand, adhere to your brand standards on your site – from color, to visuals, to tone of voice in your messaging, be consistent across all on-line and off-line communications.
- If your company is not well branded, work with a professional branding team to develop an effective and targeted brand image and apply the new brand to your site.
- Use the internet to your benefit and incorporate on-line interaction to promote your brand. From blogs to social networks or on-line tools that benefit your audience, the internet can be a fantastic way to get your brand in front of your audience.
Remember, effective brands motivate purchases while promoting trust and repeat business through establishing your company as a valued part of your industry.