Finding (and understanding) Your Brand

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In 2008, Phases Design Studio co-sponsored a branding contest – Making the Brand – with CreativeXchange Marketing and The Write Stuff, to award a single small business in the Denver Metro area a full branding package, from name, logo, and tagline, to website, print collateral, marketing strategy, and SEO. Renaissance Adventure Guides (RAG) was our inaugural Grand Prize Winner.

RAG received a full brand package including a basic marketing plan, logo and tagline, brochure, stationery, billboards, and website (with Content Management System).

The Solution :: Getting in touch with adventure travel’s feminine and spiritual sides

The project turned out to be a huge success – 65% increase in sales! – due to the outstanding teamwork of everyone involved. The root of all this success is our branding process.

We launch every project with an intensive discovery process and follow that up with a solid market and competitor research. In this case, the discovery and research revealed that a large segment of RAG’s target market were women in their late 20s through their 40s who were traveling in part for self-discovery and rebirth (“to find themselves…” as the new tagline puts it). Their brand on the other hand (except for the name), was pretty much geared toward teenage boys. Our demographic research enabled us to instantly and significantly improve RAG’s bottom line.

The Results :: A full brand package allowed this company to truly find itself

• Logo and tagline
• Effective website and print collateral design
• Stationery
• Powerful Search optimized web content
• Billboards
• Content Management System
• Marketing plan
• SEO services