Orchestrating a Brand Makeover
Realis Real Estate Software got its start as REOMaestro, providing the first software tools for the REO (Real Estate Owned) real estate industry—designed and developed by and for real estate professionals. To address today’s evolving real estate market, REOMaestro developed additional real estate management tools.
As they geared up to market these new products, they realized that their existing DIY brand was constraining their potential expansion.
The Solution :: Refocus, expand, rebrand
During the course of our comprehensive discovery process, it became apparent that the company needed to refocus and expand their brand, with 2 major objectives in mind.
- To make it clear that the company provides a suite of software tools that can be adapted and used throughout the industry—not just a single software solution for a niche submarket.
- To establish the founder of the company as thought leaders in the real estate management software industry.
Phases provided Realis with a new and invigorated corporate identity that encompasses the company’s new offerings and allows the continued flexibility to grow and evolve while retaining and building upon the brand equity established by the company over a decade of great work.
We also coordinated the extensive PR and Social Media efforts required to establish the thought leadership of the founders.
The Results :: A refocused, more flexible brand for a software company and their products
Realis’ final package included:
- Brand and software names
- Brand and software logos
- Sales collateral
- Branded SEO messaging and copywriting
- On-going PR and Social Media planning and implementation