These tips were inspired from a recent conversation I had with a client who was just beginning their pinning experience, and were a bit overwhelmed by it all.
Pinterest can be a great platform to engage with your audience, and to share your knowledge and resources with your prospects. But don’t worry, it doesn’t have to be a scary or tedious chore.
Tips for what to pin:
Pin with your brand in mind.
When you are looking for content to pin, consider what your readers will be interested in, as well as how your brand interacts with your audience. This means industry relevant content, educational content, and personable content too. I’m not suggesting that your business pins the most current cat video, but do include personable pins along with your industry and educational pins. The Moz boards are a great example of a well branded account. Along with a board dedicated to their slide decks, you will also find their office dogs, Halloween contest, and more. It gives you a way to meet the people behind the brand, and oh ya… keep updated on all of their great content.
Pin to actual content.
Verify that your pin is actually linking to the intended content. And, including a link to the destination URL in your description helps ensure that your pins always have an accurate destination (there’s nothing worse for a user than clicking on a pin and landing on a page that doesn’t have the anticipated content!)
Pin from Your Feed, Your Resources, and Your Site (not JUST your site).
I know we all think “our” site has the best content, but acknowledge that there is a wealth of information out there and share that information, linked directly to the source. I typically group pin sources into three buckets:
- Your Feed: following other pinners and topics populates your feeds with relevant content. And, Pinterest does a pretty great job and keeping it relevant. Use your feed to find new pins to add.
- Your Resources: We all have places we go for news, items that are shared through other networks (including links that colleagues may have emailed you!). If you found it valuable pin it!
- Your Site: just as it says, if you have generated information to share on your site, pin it!
Stimulate your pinning creativity with a global goal: Don’t just show that you have a product or service, show people what they can do with it.
Don’t just Pin It. Describe it.
Yes, pinterest is mainly about the visual pin, but the way your image will be indexed to show up in relevant feeds and be seen (and re-pinned) by others is about the description.
For each pin, provide a unique description. This could be a quick summary of what’s in the resource you are pinning, or maybe your thoughts on the content. Including hashtags will also help improve the visibility of your pin.
Use your boards.
Keep your pins organized with relevant boards, and don’t be afraid to create new boards. If a new topic comes up, create a new board for it. Pin to it, and don’t stress about adding new pins to every board forever and always – a board can be date or event specific, and that’s OK! I like to consider boards as falling under two types:
- Evergreen: these are topics that you will always have new pins for. One of our evergreen boards is Typography Tuesdays. I post new type and type resources (on Tuesdays of course!) and probably will always find new pins for this board.
- One Offs: These are your “one time use” boards. They will range from events, to current trends, or possibly topic based that you only pin to occasionally. Some one-off boards I have are based around specific projects such as the University Logo’s board created as a mood board for one of our branding projects.
Don’t forget the descriptions! Yes, boards have descriptions too – and you should fill them out. Remember, even though Pinterest is all about the images, leverage every opportunity you can to help your pins be found and always enter in text when a text field is made available.
Create a Pin schedule.
Just like other social media activities, you should have a schedule for pinning, and you should stick to it. Each brand will have a different schedule—ranging anywhere from hours a day to 10-15 minutes each morning, or even a weekly activity (like our Typography Tuesdays). It’s up to each brand to establish a strategy that’s a best fit for their goals and manpower.
As you start to pin, keep an eye on the effects of your efforts and scale them accordingly. As your followers and engagements grow, you will begin to see more value in time spent pinning.
For more tips and guidelines on managing your brand on Pinterest, check out this great post Best Practices for Pinterest Brand Profile Management from our local inbound marketing team, Inflow.
A few words on making your site Pinterest friendly.
A Pinterest friendly site consists of two things: Images to Pin, and the Ability to Pin Images.
- Consider including more than one pinnable image within your content. This let’s users have a more personal experience on your site, and ensures that they can pin an image relevant to the portion of your content that was most relevant to them.
- Integrate the ability to pin directly on your site – don’t rely on visitors having installed a pin-it browser extension. Depending on your sites platform, there are various extensions and plugins that can implement this for you and Pinterest has this resource for building a Pin It button for your site.
- To streamline the process for our clients, we build basic image templates that are social-friendly and help our clients create professional and high quality images, that are inline with their brand, without requiring them to have a huge image budget for every page of their site.
Dressing your profile.
Unlike the other social media platforms, Pinterest does not include a large cover image or other design elements to customize your profile—they focus on your description and company logo. Our pinterest profile photoshop template (one of our free downloads) will help you size your logo accurately, and understand how it will crop and appear in the predefined display area’s on Pinterest.