After having our work for Une Belle Vie awarded with a Gold MarCom award last year, I wanted to see what some of our international peers thought of our print and branding work. Two of our projects were reviewed, and both were recognized as exceeding high standards of the industry norm. I couldn’t be more excited for our clients and our team here at the studio!
A Gold Award for Small Business Branding
Quilted Feathers is a small business in Mesa, Arizona. They provide long-arm quilting for quilters across the U.S. and are active in a local chapter of Quilts of Valor. Phases was tasked with helping Quilted Feathers develop a brand background, and to create an initial set of brand assets including logo, stationery, and a brand standards guide outlining brand approved fonts, color, and logo use guidelines. The key component to the success of the project was developing key audience profiles to ensure the brand was on target and the competition analysis which helped determine how to differentiate Quilted Feathers from other like vendors. The same process used to brand Quilted Feathers is also the process outlined in my new book, Build a Savvy Brand.
I would also like to congratulate Cheryl, owner of Quilted Feathers, for receiving Viewers’ Choice and Hall of Fame Award in the recent Arizona Quilters Hall of Fame competition. It’s always exciting to see a small business thrive and to be recognized!
And A Gold for Brand Awareness — Public Transit and Vehicle Wraps!
We have been working with Westerra Credit Union for about 10 years now and love seeing the brand grow and develop. It’s quite rewarding to work with a brand that is so active in the community and offers such high-quality financial resources to all of Colorado. Those of you in Denver might have seen some of the award-winning pieces around town: A full RTD Light Rail wrap, bus boards on the 16th St. Mall Shuttle, and a custom full car wrap. Westerra’s dedication to the Colorado community and top-notch financial services is well represented by these pieces, and we’re proud to be a part of the team responsible for implementing the Westerra brand.
What is MarCom?
MarCom is an international creative competition, recognizing outstanding achievement my marketing and communication professionals. It is recognized as the largest competition for marketing and communication in the world and entries are submitted each year from agencies of all sizes including freelancers and Fortune 500 companies. The process is administered and judged by the Association of Marketing and Communication Professionals, and international organization consisting of several thousand creative professionals and setting standards for excellence in the industry.
The official MarCom site will have the full list of the 2016 winners posted by November 1, 2016.