Or rather, it’s about time I got a chance to update the template!
Earlier this year, LinkedIn retired Company Pages Product and Services tabs, and suggested that Companies start using Showcase Pages along with Company Updates to “gain more visibility for their products and services.”
The good news is that, your company page is much simpler to set up now; you just need a 400 x 400px logo and an optional 646 x 220 banner image (optional, but highly recommended for brand effectiveness).
The bad news is that, you no longer have the ability to list services or have recommendations tied to those services. Instead, you have the “opportunity” to start independant sub-pages (i.e. Showcase Pages) for your company. I’m not a big fan, and freely admit that the lack of excitement is partially why it’s taken a few months for me to get to this update. In fact, I was considering retiring the template (because the requirements are so simple) until a client of mine asked for a “high resolution logo” for their LinkedIn company profile earlier this week — see below for a short rant on why the new company logo is not “high resolution”, it’s just bigger.
Are Showcase Pages a good idea?
Showcase Pages differ from your main company page by a few degrees:
- They have their own unique followers, separating them from the rest of your news and updates
- They have a wider hero image at 974 x 338 pixels (making the page header closely resemble Facebook)
- Posts are displayed in a two column layout
When I was first introduced to Showcase Pages, I remember reading an example concept based around a pet shop or veterinarian. The idea being posed was to have a Showcase Page for dogs geared towards dog lovers, cats for cat lovers, iguanas for iguana lovers, etc.— essentially allowing the brand to target content to each unique audience type (what dog owner really wants to read about iguana’s?). But in my experience, the local pet shop does not have the manpower to maintain different feeds. Yes, individualized feeds would be great, but only if you have the ability to maintain consistent quality content for each. In my opinion, it’s better for the small business to educate their audience as a whole — you never know when the dog owner will want to get fido a new iguana friend, and iguana lovers just might have friends who they would forward your cat care tips to.
So, while I haven’t run across a small or local business that I feel would benefit from (or rather, be able to maintain) Showcase Pages, I do think they are a great way to help corporations segment their audiences. Here are a few great examples:
These three companies have diverse audience groups who would absolutely prefer to subscribe to specific filtered updates—those that use Microsoft Office products for the daily grind vs. Microsoft training certification partners is a great example. And, more importantly, each of these enterprise level companies have the manpower to maintain consistent quality content for each feed.
And there you have it — Showcase Pages are great for segmenting your updates across large diverse audience groups, not so great for the local business owner.
How to Create a Showcase Page
While I don’t think everyone will use it, I have included a Showcase Page in the new LinkedIn Company Profile Photoshop Template. Download the template if you need assistance creating a logo and hero banner for your page (it’s a great way to proof everything prior to upload).
With your images in hand, head over to your company page and click the drop down next to the Edit button and select “Create a Showcase Page”.
- Enter a unique name for your page – your name must be unique across LinkedIn, not just to your company, as it is used to create the page URL
- Write a minimum 75 word description
- Upload your images
- Starting publishing constant, unique, and relevant content to your followers (don’t forget to announce the new feed to your current audience to attract your initial followers!)
Note: Showcase Pages cannot be deleted without contacting LinkedIn Support, so be sure that you want to start the new page before you hit that publish button. If you do need to delete (technically deactivate) your page, follow the simple steps in this help article to contact support, and your page will be deactivated within a few hours to one day (or as soon as someone gets around to it — they are pretty responsive though).
Short Rant on the “High Resolution” Company Logo
Prior to all of these changes, LinkedIn Company Pages had multiple logos that you needed to upload — one square and one rectangle. Now, they just have a square logo which they call the “high resolution logo”.
Just to clarify, it’s not any higher resolution of a file — you are still uploading a web quality image. However, the file size is larger at 400 x 400 px, which allows the logo to look sharp (i.e. be resized down) for various uses across LinkedIn. So, the logo is not a high resolution logo, it’s just bigger than it was before.
Ok, Ok, technically that is a highER resolution than the old smaller logo, but it’s not “high resolution” — maybe this is just the print designer in me rolling her eyes, but “high resolution” usually means 300ppi at full size. /rant off while I consider writing an updated article detailing file resolution, ppi vs dpi, and raster vs. vector.