Request a FREE No-Nonsense Brand Review

A strong brand is both an engine to drive revenue, and an organizing principle for your business. A weak brand is – at best – not helping and may actually be harming your revenue, profits, or reputation

The purpose of our No-Nonsense Brand Review is to give you an honest, useful assessment of how effective your current brand is. We'll provide some sound, but brief, recommendations on how you might move forward with your brand – including a tentative appraisal of whether your company needs to invest in a formal branding process.

In order to find out what your brand is doing for you now, we’ll take a look at your existing brand (from your logo and messaging to your collateral and positioning), compare it to the competition, and wrap it all up by assessing it from your audience’s perspective.

brand help

If it ain't broke, we won’t try to sell you a fix — and we won’t let you move forward with a broken wheel. At the completion of the review, you'll receive a custom Brand Review Rundown providing you with our honest (and expert) advice answering:
  • would your brand be well-served by entering into a comprehensive branding process,
  • are you on the right track, or
  • does your brand need to be tweaked or tuned up?

Let’s get started.

In order to provide the best possible feedback on your brand we need just a few things from you. Please give the following questions some thought, and craft your answers. When you’re done, we'll reply withing 3 business days with straightforward, no-nonsense feedback on your brand—one honest business to another.
  • Contact Information

  • Business Basics

  • Collateral Assessment

    We need to take a look at what you're doing now, and what your clients see when they go searching for a business like yours.
  • If different from the URL you listed above.
  • A picture will do just fine. If your clients and customers never see your place of business, you can skip this part.
    Drop files here or
  • Show us how you communicate costs to your clients. It could be a proposal, a catalog, or a physical price tag.
    Drop files here or
  • Brochures, sell sheets, and business cards. Send us your goods and we’ll take a look at them.
    Drop files here or
  • Brand Equity Evaluation

    Besides assessing your website and collateral, we also need some information that will help us evaluate your brand equity (that's the power, goodwill and name recognition that your brand has earned for your company). The higher your brand equity, the more your brand helps you build your sales volume and profits. These quick and easy questions will help us get a feel for your company's goals:
  • Are they male or female? How old are they? What are their hopes and dreams? Knowing about them is critical in helping you make decisions about how to effectively and persuasively speak to your target market.
  • What pain does your product or service address? Are your clients just looking for a product or service, or are they in search of a long term relationship?
  • Tell us what you know about your competition—what do they do better than you, and what you do better than them.
  • Provide the URL to your top competitor
  • Provide the URL to your 2nd top competitor
  • This is where you tell us about your history, and how your clients find and react to you. Was your current brand formally developed, or has it organically grown over the years?
  • We suspect that you have some something specific in mind… website creation or improvements, brochures, a tradeshow booth.
    If you do, please provide details regarding them, and any impact you think they may have on your brand.
  • This field is for validation purposes and should be left unchanged.