Tupper's Team: A Fresh Look for a Mountain Brand
It is always a pleasure to work with Kandra Churchwell at Phases Design Studio! She is responsive, works diligently to make sure we’re happy with every aspect of her work and she lets us know in advance how much each project will cost so there are no unpleasant surprises at the end.
Between the fresh mountain air, great views, and thriving community, houses in Evergreen, Colorado practically sell themselves - that is, with a little help from local real estate groups like Tupper's Team. With a great brand and a loyal customer base, Tupper's Team had a firm foot in the Evergreen real estate market, but needed a stronger online presence that truly represented their brand identity.
The Solution: Welcoming Clients to a Fresh New Site
Our first step was to refocus the visuals behind Tupper's Team. The existing brand identity included warm, natural colors, and a friendly, can-do attitude towards customer service. When added to images of the wildlife and mountain scenery native to the Evergreen area, these elements created a set of visuals that welcomed Tupper's clients to their new home.
After we settled on a series of visuals, we focused on a new, responsive, and streamlined site design. Using WordPress for easy content management, we created an easy-to-use site that encouraged potential customers to give Tupper's Team a call.
Of course, a great new site needs visitors to view it. We worked closely with the Inflow team to maximize conversions the site's existing traffic, including rewriting many of the pages to improve customer engagement. With a new look, high traffic, and greater conversions, Tupper's Team was ready to continue doing what they do best: finding beautiful mountain homes for their clients.
The Results: A Focused Online Brand Presence
- Refocused brand visuals
- Responsive and streamlined WordPress site design and development
- Custom content written to improve site traffic and customer engagement
- On-going site support