Quilting a Small Business Brand
2016 MarCom Gold Recipient:
Small Business Branding
Judged to exceed the high standards of the industry norm for brand standards, logo, and stationery design.
Quilted Feathers is a small business in Mesa, Arizona. They provide long-arm quilting for quilters across the U.S. and are active in a local chapter of Quilts of Valor. Phases was tasked with helping Quilted Feathers develop a brand background, and to create an initial set of brand assets including logo, stationery, and a brand standards guide outlining brand approved fonts, color, and logo use guidelines. The key component to the success of the project was developing key audience profiles to ensure the brand was on target and the competition analysis which helped determine how to differentiate Quilted Feathers from other like vendors.
The Quilted Feathers brand was built off of the process available to all small business owners in the Bravvy, Build a Savvy Brand workbook.
We would also like to congratulate Cheryl, owner of Quilted Feathers, for receiving Viewers’ Choice and Hall of Fame Award in the recent Arizona Quilters Hall of Fame competition. It’s always exciting to see a small business thrive and to be recognized!