How to Make Infographics (and the Best Tools to Help)
Infographics are a great way to rise above the crop & grab the attention of your readers. Learn how infographics are made & what makes for a quality design.
Social Media
Keep up with your virtual neighbors with our thoughts on Social Media Marketing trends.
Images to Infographics: Be A Better Blogger
An image is the best way to share and summarize blog content, and Infographics are a great compromise between images and text.
Your Facebook Page Might Need an Update
Recently, Facebook rolled out an update to business Pages. You might have seen the update earlier this summer or you might just now be noticing it. Here’s a rundown on the redesign.
Pinterest Made Easy
Pinterest can be a great platform to engage with your audience and to share your knowledge and resources with your prospects, and it doesn’t have to be tedious.
The Proper Care and Feeding of Social Media Icons
Tips, tricks, and advice for using social media icons – with a special new free icon set!
A Few Brief Reminders About Facebook Pages
Facebook tends to favor profiles over pages; here are a few of the differences we’ve noticed.
4 Reasons Why We Don’t Like the New Google Plus Layout
All of the reasons why we feel the new Google Plus layout is bad design.
Educating Clients, Part V: Marketing Integration
The final installment of our client education series. Plan effective marketing strategies ahead of time to get the most out of your brand.
Good Questions, Run of the Mill Answers
This Ad Age White Paper asks some good questions about small business marketing, but gets some fairly run of the mill answers. We’ll help you sort the wheat from the chaff.
A Guide to retrieving and approving your Recommendations from The LinkedIn Recommendation Zone.
As pictures are worth a 1,000 words, we present our latest info-graphic illustrating how to navigate to your archived LinkedIn recommendations.
Google+ :: The Merging of Search and Social
Travitt and I have had an ongoing conversation over the last several weeks about Google+. How successful or useful is it as a social network? Is it worthwhile to recommend that our clients spend the time and effort necessary to set up a Page and maintain it? What benefit will they get from it? Does …
Photoshop Template for Facebook Timelines
Download our free Photoshop Template for Facebook Timelines – complete with custom smart object support!
Facebook Timeline for Pages
Today Facebook formally announced Timeline for Pages, which will alter the default view of your business’ or organization’s Facebook Page to look more like your personal profile pages. On March 30th all Pages will roll over to the new design and you can do it now if you want, but Phases recommends you wait until Facebook works out a few of the kinks.
Don’t Let Facebook Give You the Blues
Facebook’s dominance of the web has small businesses convinced that their Facebook badges have to be Facebook blue, regardless of whether or not the color works in the overall design of their own websites, or with their own brands. This isn’t the case. It’s your job to brand yourself, not to manage Facebook’s and Twitter’s brands. Here are a few sites that make the icons their own.
How to Fail @ Social Media
As branding and marketing professionals on whom clients rely for solid branding and marketing strategy and implementation, it’s our job to figure out who needs to do social media and who doesn’t, and why, and to push back against the tide of “all-social-media-all-the-time,” that we’ve seen over the last couple of years.
Gulf Coast environmental disaster, also BP branding disaster
BP’s recent Gulf Coast oil spill has not only been an environmental and economic disaster, but a brand management nightmare for the company as well. Phases Design Studio finds 2 major brand management lessons among the debris.