Super Big Trademarks: When Can You Use Them?
The NFL has a trademark on the Super Bowl, but that doesn’t mean we can’t talk about it.
Marketing
Our thoughts on the latest trends and best practices in the marketing field.
Educating Clients, Part V: Marketing Integration
The final installment of our client education series. Plan effective marketing strategies ahead of time to get the most out of your brand.
Educating Clients, Part II: The Early Stages
Part two of our series on client education. This week, we share with you our early process in figuring out what the client needs.
The Next Big Thing is Pretty Darn Small
Apple’s new ads for the iPhone 5 and the iPad mini are a little silly, but we thought we’d share them anyway.
Good Questions, Run of the Mill Answers
This Ad Age White Paper asks some good questions about small business marketing, but gets some fairly run of the mill answers. We’ll help you sort the wheat from the chaff.
Spamalot 3 :: Best Practices
Today, we present best practices for successful spam-free email marketing, broken into 4 broad categories.
Spamalot 2 :: Don’t Let Your Email Campaign Get Labeled Spam
Previously on Spamalot… We discussed the CAN-SPAM Act and why – despite the spam epidemic – email marketing is still an effective strategy for brand building and driving sales. Remember though, that even if you follow the law as closely as humanly possible, your ISP could still get the wrong idea, as could your recipients’ …
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Spamalot: How to Run a Successful, Spam Free Email Campaign
False reports of the death of email marketing at the hands of spam merchants, bloggers, and Social Media Marketers have been circulating on the Internet for years. As is often the case with rumors, these reports are greatly exaggerated. Email marketing works, but since the passage of the first version of the CAN-SPAM Act in 2003, it’s been a little bit trickier for legitimate email marketers to ply their trade.
Did the “swoosh,” make Nike or did Nike make the “swoosh?”
Nike’s famous swoosh logo is one of the most recognizable brand images on the planet. But is it responsible for Nike’s global success, or does Nike’s brand management model drive the recognition of the logo? And how can small businesses use the same strategies when crafting and managing their brands?
Finding a Host for Your Website
From obtaining a domain, to finding a suitable host – information you need to know before signing up with a hosting service.
Should you blog?
Why should you blog, how to blog, and tips for making blogging easy.
How “on-line” is your business?
Effective internet marketing can help you find the right place to be, and the right places to invest your time and dollars.
You need a professionally designed tri-fold brochure if…
Consider your audience, production methods, and how you will use the piece before you settle on a trifold brochure. It may or may not be the best solution for your company.
Implement Your Brand
If you have a business, if you’ve interacted with customers, you have a brand. If you have worked with a branding agency, you have a defined brand that you control. So, let’s say you have a defined brand – you know what your audience wants to hear, and how you are going to say it …
Starting the New Year with a Powerful Brand Image
It is common knowledge that people make decisions based on their first impression. This is why we wear a suit to a job interview, why restaurants present aesthetically pleasing images of their dishes on the menu, why political candidates will spend hundreds of dollars on a haircut, and why the most popular products and services …
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Turn Your Brochure into a Powerful Marketing Tool, and Not Just Filler for the Recycling Bin
You’re dressed for success, wide awake and ready to make your daily sales calls, but will they remember you when you leave. You just finished a phone call with a prospective client, your script was perfect, your voice did not crack, and they want more information. You are headed to a tradeshow where your company …