Our thoughts on the latest trends and best practices in the marketing field.

How to Choose a “Web Designer”

Choosing the right design and development team is key to building a website that will be an asset to your business. Learn how to hire the right team, and what critical questions to ask before hiring a web designer to build or redesign your website.

Super Bowl Ad Roundup 2014

Even with all the big brands flexing their advertising budgets, there were still a few gems in the 2014 Super Bowl ads.

Healthcare Brand Confusion

If you thought the healthcare bill was confusing, just wait until you take a look at one of the brands that’s come out of it.

A Slice of TOMA Pie

The Village Inn has free pie every Wednesday? That sounds like a great example of Top of Mind Awareness branding.

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