Design tips, tricks, news and views from the design gurus at Phases.

5 Factors To Consider When Choosing Fonts For Your Website

Choosing a typeface is one of the most challenging and enjoyable aspects of web design for Denver branding firm founder and all around typegeek Kandra Churchwell. Here are 5 tips to help you choose and effective one for your web design project.

Registering a Trademark

Trademarking your logo and/or company name can provide brand protection. Read about the benefits and the process of obtaining a trademark.

Finding a Host for Your Website

From obtaining a domain, to finding a suitable host – information you need to know before signing up with a hosting service.

Six Favorite Photoshop Books

Six books to answer: “how did they do that” in Photoshop? What’s in all those menus? And, where did they move that command to in this version of Photoshop?

Implement Your Brand

If you have a business, if you’ve interacted with customers, you have a brand. If you have worked with a branding agency, you have a defined brand that you control. So, let’s say you have a defined brand – you know what your audience wants to hear, and how you are going to say it …

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Briefing a designer – How to get the “perfect” design

A design brief is (you guessed it) a brief outline of the project. This document will provide all of the information necessary to guide the design with technical requirements, allow them to develop creative concepts, and of course provide the perfect design for your project.

Communicating with your designer

An Essential Factor for Successful Graphic Design Making the Brand™ — Denver, 2008 has proven to be a fantastic experience for all of us. An important goal of the contest is to educate the small business community on the branding process — and what to expect when working with your team of brand experts. Following …

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Design Satisfaction Guarantee?

Recently, I had a conversation with a client involving a question that is actually quite common for designers to hear from their potential clients. Then today, the same question arose in a conversation with a web development partner of ours. The question led me a) to feel that the client was serious about his company’s …

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Selecting a graphic design studio—what should you be looking for?

Every week I have the pleasure of meeting with many wonderful business owners—individuals, who are talented, honest, have valuable skills to offer the local community, and who are seeking a design studio to develop a successful image for their company. This group of entrepreneurs has the same challenge in common—to select a design studio that …

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Reproducing Type

From screen to proof, to press, results are not always identical. Remember the screen is two dimensional, a print is three dimensional and yet a proof is not on the same substrate or created with the same process as the final print. When designing with type, the designer must take into consideration the reproduction method, …

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