Copywriting

Tips, tricks, news and opinion to help your traditional and SEO copywriting and brand messaging work for you.

Annotating PDF Proofs: The Quick Guide

The simple guide to commenting and editing pdf proofs using Adobe Reader or Adobe Acrobat.

Windows 8: User Interface from a Content Writer’s Point of View

A new computer with Windows 8 installed on it turns into a few great points about user interface design.

2014 Resolution Check-In

It’s not too late to make a resolution, is it?

What the Heck Should I Blog About Today?

No matter what industry you work in, you’ve got something interesting to blog about (you just might not know it).

Greeley’s New Brand: Definitely… Unexpected

The new Greeley brand was certainly… Unexpected.

Know Your Keyboard: Characters and Punctuation Marks

Your keyboard can type a lot more than just letters; here are a few of the lesser known punctuation marks and characters that we love.

Super Big Trademarks: When Can You Use Them?

The NFL has a trademark on the Super Bowl, but that doesn’t mean we can’t talk about it.

Spamalot 2 :: Don’t Let Your Email Campaign Get Labeled Spam

Previously on Spamalot… We discussed the CAN-SPAM Act and why – despite the spam epidemic – email marketing is still an effective strategy for brand building and driving sales. Remember though, that even if you follow the law as closely as humanly possible, your ISP could still get the wrong idea, as could your recipients’ […]

Timeless Advice from an Iconic Mad Man

The skills that made advertising the fine art of the late 20th century, are the same ones we use today at Phases to build great brands and Websites. George Lois, the guy who got the likes of Mick Jagger and Sting to want their MTV in the 80s describes the creative process that helped spark advertising’s creative revolution, and that are still the building blocks of the best work in the industry today.

Phases Pro Tips for SEO Copywriting

So many web projects run aground when it comes to writing SEO copy because the copy doesn’t get done on time, it isn’t very good, or it’s not effectively optimized. Here are 5 tips to keep your SEO copy on track.