Copywriting | The Phases Design Studio Blog


Tips, tricks, news and opinion to help your traditional and SEO copywriting and brand messaging work for you.

Annotating PDF Proofs: The Quick Guide

The simple guide to commenting and editing pdf proofs using Adobe Reader or Adobe Acrobat.

Posted on April 27th, 2017
Filed Under: Copywriting, Design Tutorials and Tips

Windows 8: User Interface from a Content Writer’s Point of View

A new computer with Windows 8 installed on it turns into a few great points about user interface design.

Posted on February 27th, 2014
Filed Under: Copywriting, User Experience Design

2014 Resolution Check-In

It’s not too late to make a resolution, is it?

Posted on January 16th, 2014
Filed Under: Branding, Copywriting, Design, Marketing

What the Heck Should I Blog About Today?

No matter what industry you work in, you’ve got something interesting to blog about (you just might not know it).

Posted on September 26th, 2013
Filed Under: Branding, Copywriting, Studio News

Greeley’s New Brand: Definitely… Unexpected

The new Greeley brand was certainly… Unexpected.

Posted on August 8th, 2013
Filed Under: Branding, Copywriting, Marketing

Know Your Keyboard: Characters and Punctuation Marks

Your keyboard can type a lot than just letters; here are a few of the lesser known punctuation marks and characters that we .

Posted on May 30th, 2013
Filed Under: Copywriting

Super Big Trademarks: When Can You Use Them?

The NFL has a trademark on the Super Bowl, but that doesn’t mean we can’t talk about it.

Posted on January 31st, 2013
Filed Under: Branding, Copywriting, Marketing

Spamalot 2 :: Don’t Let Your Email Campaign Get Labeled Spam

Previously on Spamalot… We discussed the CAN-SPAM Act and why – despite the spam epidemic – e marketing is still an effective strategy for brand building and driving sales. Remember though, that even if you follow the law as closely as humanly possible, your ISP could still get the wrong idea, as could your recipients’ […]

Posted on April 11th, 2012
Filed Under: Copywriting, Marketing

Timeless Advice from an Iconic Mad Man

The skills that made advertising the fine art of the late 20th century, are the same ones we use today at Phases to build great brands and Websites. George Lois, the guy who got the likes of Mick Jagger and Sting to want their MTV in the 80s describes the creative process that helped spark advertising’s creative revolution, and that are still the building blocks of the best work in the industry today.

Posted on March 19th, 2012
Filed Under: Branding, Copywriting, Design, Inspiration

Phases Pro Tips for SEO Copywriting

So many web projects run aground when it comes to writing SEO copy because the copy doesn’t get done on time, it isn’t very good, or it’s not effectively optimized. Here are 5 tips to keep your SEO copy on track.

Posted on January 20th, 2012
Filed Under: Copywriting

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