Branding isn’t just limited to websites; it extends all the way to police cars.
Branding insights, tips, and tricks for emerging and established businesses.
It’s Monday, and we all know a fun filled distraction is always a welcome event. So while you are trying to plow though the pile of email, voice mail and “acKKKK my site broke this weekend, please fix it!” requests, take a moment to play with few fun Google Easter eggs courtesy of my son! (Branding Side note: as I mentioned …
Seemingly out of the blue, twice in one day last week, Crowd Sourcing design came up in two separate conversations. Once with one of my printers, and once by my son! Both thought it sounded like a great idea for us and asked if we were in the business of being in the Crowd that gets …
The skills that made advertising the fine art of the late 20th century, are the same ones we use today at Phases to build great brands and Websites. George Lois, the guy who got the likes of Mick Jagger and Sting to want their MTV in the 80s describes the creative process that helped spark advertising’s creative revolution, and that are still the building blocks of the best work in the industry today.
Some of our client work is appearing in two separate curated graphic design books.
Today Facebook formally announced Timeline for Pages, which will alter the default view of your business’ or organization’s Facebook Page to look more like your personal profile pages. On March 30th all Pages will roll over to the new design and you can do it now if you want, but Phases recommends you wait until Facebook works out a few of the kinks.
February 14th is the biggest day of the year for florists, so if they don’t have their ducks in a row, the day doesn’t end well. 1-800 Flowers screwed up several hundred deliveries this year, and then dropped the ball on customer service. The damage to their brand will definitely hurt their sales, but it didn’t have to be this way, even after the botched deliveries.
Facebook’s dominance of the web has small businesses convinced that their Facebook badges have to be Facebook blue, regardless of whether or not the color works in the overall design of their own websites, or with their own brands. This isn’t the case. It’s your job to brand yourself, not to manage Facebook’s and Twitter’s brands. Here are a few sites that make the icons their own.