Branding

Branding insights, tips, and tricks for emerging and established businesses.

Healthcare Brand Confusion

If you thought the healthcare bill was confusing, just wait until you take a look at one of the brands that’s come out of it.

A Slice of TOMA Pie

The Village Inn has free pie every Wednesday? That sounds like a great example of Top of Mind Awareness branding.



We LOVE Our Credit Union

Building a long-term relationship with your clients really pays off, for both the client and the designer.

Monday Distractions

It’s Monday, and we all know a fun filled distraction is always a welcome event. So while you are trying to plow though the pile of email, voice mail and “acKKKK my site broke this weekend, please fix it!” requests, take a moment to play with few fun Google Easter eggs courtesy of my son! (Branding Side note: as I mentioned …

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Good Questions, Run of the Mill Answers

This Ad Age White Paper asks some good questions about small business marketing, but gets some fairly run of the mill answers. We’ll help you sort the wheat from the chaff.

Timeless Advice from an Iconic Mad Man

The skills that made advertising the fine art of the late 20th century, are the same ones we use today at Phases to build great brands and Websites. George Lois, the guy who got the likes of Mick Jagger and Sting to want their MTV in the 80s describes the creative process that helped spark advertising’s creative revolution, and that are still the building blocks of the best work in the industry today.

Facebook Timeline for Pages

Today Facebook formally announced Timeline for Pages, which will alter the default view of your business’ or organization’s Facebook Page to look more like your personal profile pages. On March 30th all Pages will roll over to the new design and you can do it now if you want, but Phases recommends you wait until Facebook works out a few of the kinks.

The Valentine’s Day Branding Massacre

February 14th is the biggest day of the year for florists, so if they don’t have their ducks in a row, the day doesn’t end well. 1-800 Flowers screwed up several hundred deliveries this year, and then dropped the ball on customer service. The damage to their brand will definitely hurt their sales, but it didn’t have to be this way, even after the botched deliveries.

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