Can you own a brand color? Cadbury to appeal in fight for purple

Can you own a brand color? Cadbury to appeal in fight for purple

Posted by on April 14th, 2008

Purple, used in chocolate packaging by many companies but most notably Cadbury, seems to have retained its rights as a free and independent color.

This ABC news story reports that Cadbury will appeal the federal court ruling that it does not own the color purple.

The Cadbury claim revolves around leading the consumer to mistake one brand for another. Is rival chocolate maker, Darrell Lea, using purple packaging with the hope that consumers will mistake their product for Cadbury chocolate?

However the appeal turns out, we can rest assured that the Cadbury egg will not be affected, with its yellow packaging.

About 

Kandra is influenced in her design by everything from Hubble Space Telescope imagery to the strawberry plants in her garden. Her concepts are known for their characteristic combination of warmth, simplicity and functionality, and for their strong resonance with her clients’ brand and corporate identities.

Questions or Comments? Leave a reply, we would love to hear from you.

1 Comment on “Can you own a brand color? Cadbury to appeal in fight for purple

    A pleasure to come to your site. Thnks very much!


Phone: 303.995.1472 Site Map
Top