2014 Resolution Check-In

136501320Have you been keeping up on your resolutions?

It’s only a few weeks into the new year, but that’s plenty of time to cheat on your diet or give up that project you started. If you are sticking to your resolutions, did you remember to give your brand enough attention? Either way, here are three brand resolutions that you may have made (or should make!) and a few tips to help keep on top of them.

1) Blog More (and Better)

Your blog can be so many things, from a place to post company news to a way to connect with your clients. But above all, your blog is a way to build and strengthen your brand identity. Here are just a few ways you can bring your blog up a notch:

  • Work on your titles. It’s a well-known copywriting adage: spend 50% of your time working on your title, and the rest on the article itself. Although you don’t have to spend hours composing the perfect header for every little update, honing your headline skills is always a good idea – after all, it’s the first thing a reader will see. We recommend CopyBlogger’s headline tips and tricks as a great free place to start.
  • Post more often. Do you post on a regular schedule? If not, now’s a good time to start. And if you already do, consider posting more often. Consistent updates keep your readers engaged, and they give you something to talk about on your social media. However, you should still remember to keep your content relevant; a slow stream of information is far better than a waterfall of spam.
  • Run a series. Instead of writing a single post on a subject, try turning that concept into a series. You can write about two or more connected things, or post different parts of the same long article. You’ll be able to write more about a topic you care about and show off your expertise, all while keeping your readers interested.

2) Update Your Site

Even if you’ve just had a new site designed and built, there’s always something that can be improved. Open your site and take a look at it from a client’s point of view. Does your site speak to you the owner, or to your audience?

  • Tidy up (and focus) your content. The goals and tone of your business can change over time; make sure that the copy on your site accurately represents the identity you want to communicate.
  • Be Current. Future clients don’t just want to see your best work – they also want to see the latest projects you’ve been working on. Be it a new service, a new portfolio piece, or a new staff member, let your audience see what you are doing in the industry.
  • Make sure you’re mobile friendly. There’s a good chance potential clients will look at your site on a smartphone or tablet, and when they do, it needs to look good. This could entail creating a mobile version of your site, or might just need make sure the current one is responsive.

3) Start that Business off Right

Was your New Year’s resolution to finally start that small business you’ve been dreaming of? Good for you. But before you start marketing yourself, remember to settle on a solid brand identity. Decide what makes you unique and different from your competition, what your goals are, and how you want your clients to see you. If you have a strong identity from day one, you’ll be far more likely to succeed.

What did you resolve to do for your business or brand this year? Let us know in the comments!

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