Briefing a designer – How to get the “perfect” design

A design brief is (you guessed it) a brief outline of the project. This document will provide all of the information necessary to guide the design with technical requirements, allow them to develop creative concepts, and of course provide the perfect design for your project.

Communicating with your designer

An Essential Factor for Successful Graphic Design Making the Brand™ — Denver, 2008 has proven to be a fantastic experience for all of us. An important goal of the contest is to educate the small business community on the branding process — and what to expect when working with your team of brand experts. Following …

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Design Satisfaction Guarantee?

Recently, I had a conversation with a client involving a question that is actually quite common for designers to hear from their potential clients. Then today, the same question arose in a conversation with a web development partner of ours. The question led me a) to feel that the client was serious about his company’s …

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Selecting a graphic design studio—what should you be looking for?

Every week I have the pleasure of meeting with many wonderful business owners—individuals, who are talented, honest, have valuable skills to offer the local community, and who are seeking a design studio to develop a successful image for their company. This group of entrepreneurs has the same challenge in common—to select a design studio that …

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Reproducing Type

From screen to proof, to press, results are not always identical. Remember the screen is two dimensional, a print is three dimensional and yet a proof is not on the same substrate or created with the same process as the final print. When designing with type, the designer must take into consideration the reproduction method, …

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Turn Your Brochure into a Powerful Marketing Tool, and Not Just Filler for the Recycling Bin

You’re dressed for success, wide awake and ready to make your daily sales calls, but will they remember you when you leave. You just finished a phone call with a prospective client, your script was perfect, your voice did not crack, and they want more information. You are headed to a tradeshow where your company …

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