You need a professionally designed tri-fold brochure if…
Consider your audience, production methods, and how you will use the piece before you settle on a trifold brochure. It may or may not be the best solution for your company.
Implement Your Brand
If you have a business, if you’ve interacted with customers, you have a brand. If you have worked with a branding agency, you have a defined brand that you control. So, let’s say you have a defined brand – you know what your audience wants to hear, and how you are going to say it …
Well-Branded Web Sites Are Trusted Web Sites
“Brands are the solution, not the problem. Brands are how you sort out the cesspool.” — Greg Schmidt, Google CEO* The internet grows larger every day as more and more businesses and individuals are creating sites with on-line tools and templates. However, these dime-a-dozen template sites will not necessarily bring in the revenues that their …
Briefing a designer – How to get the “perfect” design
A design brief is (you guessed it) a brief outline of the project. This document will provide all of the information necessary to guide the design with technical requirements, allow them to develop creative concepts, and of course provide the perfect design for your project.
Communicating with your designer
An Essential Factor for Successful Graphic Design Making the Brand™ — Denver, 2008 has proven to be a fantastic experience for all of us. An important goal of the contest is to educate the small business community on the branding process — and what to expect when working with your team of brand experts. Following …
Defending Your Brand – Apple files trademark claim against the Big Apple
How similar is too similar? It seems that the U.S. Patent and Trademark Office will soon let us know based on the claim filed against GreeNYC. Apple Computers is claiming that the logo in question (a stylized apple composed of an infinity sign with a stalk and leaf) could cause confusion for the consumers. According …
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Design Satisfaction Guarantee?
Recently, I had a conversation with a client involving a question that is actually quite common for designers to hear from their potential clients. Then today, the same question arose in a conversation with a web development partner of ours. The question led me a) to feel that the client was serious about his company’s …
Starting the New Year with a Powerful Brand Image
It is common knowledge that people make decisions based on their first impression. This is why we wear a suit to a job interview, why restaurants present aesthetically pleasing images of their dishes on the menu, why political candidates will spend hundreds of dollars on a haircut, and why the most popular products and services …
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A New Look for Non-profits: Giving a Visual Identity to the Spirit of the Organization
Logo design in Denver, Colorado — Local Non-Profit Organization Receives a Donation that Renews the Community Spirit
What’s In Your Mailbox. Junk Mail or Direct Mail?
Designing effective direct mail marketing tools Direct mail can be a versatile and cost-effective method of increasing your business sales—from retaining existing customers to establishing new ones. The key elements of effective direct mail marketing lie in the message, the design, and the list. These three factors can transform unwanted “junk mail” into a powerful …
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Selecting a graphic design studio—what should you be looking for?
Every week I have the pleasure of meeting with many wonderful business owners—individuals, who are talented, honest, have valuable skills to offer the local community, and who are seeking a design studio to develop a successful image for their company. This group of entrepreneurs has the same challenge in common—to select a design studio that …
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What is your web site doing for you?
“Everybody” has a web site—but how many of them have an effective one? Does their site work for or against them; does their web site lend credibility to their purpose? I could write for hours proposing what points are most important to a web site, but never come to a conclusion because each web site …
Reproducing Type
From screen to proof, to press, results are not always identical. Remember the screen is two dimensional, a print is three dimensional and yet a proof is not on the same substrate or created with the same process as the final print. When designing with type, the designer must take into consideration the reproduction method, …
Turn Your Brochure into a Powerful Marketing Tool, and Not Just Filler for the Recycling Bin
You’re dressed for success, wide awake and ready to make your daily sales calls, but will they remember you when you leave. You just finished a phone call with a prospective client, your script was perfect, your voice did not crack, and they want more information. You are headed to a tradeshow where your company …