The natural world that surrounds us is one of the most consistent sources of inspiration for artists, designers and yes – even branders.
Kandra is an avid gardener and that comes through in a lot of her work, in ways that are not always blatantly obvious. Our logo for Table Mountain Vision is inspired by a floral motif, for example, although it was 2 or 3 steps removed from that inspiration by the time it appeared on any collateral.
My love of hiking and eco-travel helped me come up with the purpose and thus, the messaging for Renaissance Adventure Guides (their tagline is find yourself outdoors).
So now I should probably link you to some design blog entries or websites that are all about nature-inspired branding. But that’s for another day. It’s September in Colorado. Go watch the Aspens change. Or go outside late at night this weekend and look, up in the sky. There’s a brand new supernova in our cosmic neighborhood.
Nature recharges our creative batteries and replenishes our juices. Step away from the computer and go experience it.