Good Questions, Run of the Mill Answers

This Ad Age White Paper asks some good questions about small business marketing, but gets some fairly run of the mill answers. We’ll help you sort the wheat from the chaff.

A Guide to retrieving and approving your Recommendations from The LinkedIn Recommendation Zone.

As pictures are worth a 1,000 words, we present our latest info-graphic illustrating how to navigate to your archived LinkedIn recommendations.

Google+ :: The Merging of Search and Social

Travitt and I have had an ongoing conversation over the last several weeks about Google+. How successful or useful is it as a social network? Is it worthwhile to recommend that our clients spend the time and effort necessary to set up a Page and maintain it? What benefit will they get from it? Does […]

Photoshop Template for Facebook Timelines

Download our free Photoshop Template for Facebook Timelines – complete with custom smart object support!

Facebook Timeline for Pages

Today Facebook formally announced Timeline for Pages, which will alter the default view of your business’ or organization’s Facebook Page to look more like your personal profile pages. On March 30th all Pages will roll over to the new design and you can do it now if you want, but Phases recommends you wait until Facebook works out a few of the kinks.

Socialize Your Brand

Phases Design Studio’s new guide to social media marketing is available for download. Like us on Facebook and unlock access to our concise guide to using Facebook, Twitter, LinkedIn and Google+ to build your own brand. You’ll also get access to valuable information and tools, like our new set of social media icons.

Don’t Let Facebook Give You the Blues

Facebook’s dominance of the web has small businesses convinced that their Facebook badges have to be Facebook blue, regardless of whether or not the color works in the overall design of their own websites, or with their own brands. This isn’t the case. It’s your job to brand yourself, not to manage Facebook’s and Twitter’s brands. Here are a few sites that make the icons their own.

How to Fail @ Social Media

As branding and marketing professionals on whom clients rely for solid branding and marketing strategy and implementation, it’s our job to figure out who needs to do social media and who doesn’t, and why, and to push back against the tide of “all-social-media-all-the-time,” that we’ve seen over the last couple of years.

Gulf Coast environmental disaster, also BP branding disaster

BP’s recent Gulf Coast oil spill has not only been an environmental and economic disaster, but a brand management nightmare for the company as well. Phases Design Studio finds 2 major brand management lessons among the debris.